Saturday, June 25, 2005

Google AdSense

What is Google AdSense?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your web pages.

How do I get the Adsense Code?

The AdSense ad code is generated from within your publisher account. This is the code that you'll need to add to your pages in order to display Google ads on your web pages. Please follow the steps below to generate your AdSense ad code:

Log in to your account at
Click the Ad layout code link under the Ad Settings tab
Choose the format and colors for the Google ads to be displayed on
your site. You can also choose any additional options that may apply to
your site, including channels and alternate ads
Your code will be generated in the Your ad code window according to
your selections.
Copy-and-paste the code into the source code of the web pages on which
you wish to display Google ads. For tips on adding the code to your page, read How do I add the AdSense code to my site?.
If implemented correctly, Google ads will appear immediately. Initially, the ads that appear may be public service ads, for which you will not receive earnings. Once our crawlers have visited your page, however, targeted ads will begin to appear.
Does my site qualify for AdSense?

Google AdSense and AdSense for search is open to website publishers of all sizes. Please read our program policies to ensure that your content fits in to our guidelines.

If, after reading our policies, you're not sure if your site qualifies, we suggest that you go ahead and submit an application. Our program specialists will review your site and respond within 2-3 days. If you're approved, you'll receive an email with instructions on logging in to your account and getting started with the program.

How do I add the AdSense code to my site?

Once you've generated your ad code from the Ad Layout Code page, you'll need to add it to your web pages. If you scroll to the bottom of the Ad Layout Code page, you'll see your code in the Your AdSense Code box. This is the code that you will cut-and-paste directly into your web pages.

Because every HTML editor is different, and because only you know how you like to build your web pages, we can't give exact instructions on copying the ad code into your pages. We can, however, give you a few tips:

Make sure to paste the ad code into your source without making any changes to the code. This is important, as changing the code in any way can cause errors on your page (and is against the AdSense program policies)
Copy the ad code between the body tags of your HTML
If you're using a WYSIWYG editor (such as FrontPage or Dreamweaver) it's a good idea to paste the code into the Code or Source view. Pasting it into the layout view will often result in HTML tags being added to your code, and will result in errors
If your page uses Frames, make sure that the code is pasted into the frame that contains your page's main content. We use this content to target ads
When you're all done, save your web pages and upload them to your server. If you have questions about uploading files to your server, we suggest contacting your web hosting company directly.

Google ads should appear on your pages immediately. Initially, the ads that you see may be Public Service Ads (known as PSAs) and won't be targeted to your page. We have to crawl your page's content before we know what kinds of ads to send your way - this can take up to a few hours, but usually occurs within minutes. Once our crawler has visited your page, you should see ads that are highly targeted to your content.

How do I sign up?

To get started with either AdSense for content or AdSense for search, all you have to do is check that your site(s) complies with our program policies. Then, when you are ready to join our program, just go to the Google AdSense home page, and click Click here to apply. Complete and submit your application, and check for an email from us to verify your email address. Once you verify your email address, we'll review your application and follow up with you via email within 2-3 days. If we approve your application, you'll be able to log in to your AdSense account and get started.

Am I a Business or Individual account?

Generally, if you are a business with 20 or more employees, you should apply as a Business account. Individual publishers, or businesses with less than 20 employees, should sign up as an Individual account.

There's no difference in the services or payment structure between Individual and Business accounts. Business account payments will be made payable to the Company Name, while Individual accounts are paid out to the Payee Name of the account holder.

Should you ever need to select a new account type, our specialists will work with you to close your current account and to open a new account with your updated information.

Tip: Entering your account holder name

Please provide your full name when registering for AdSense.

We understand that some publishers may use their initials as their bank account-holder name. If this is the case with your bank account, your AdSense account allows you to enter the correct information after you have been approved, for Electronic Funds Transfer payments. Payments by check will be made out to your full name only.

I've forgotten my password

If you're having difficulty logging in to your account, please try one more time from the AdSense login page at

If you're still unable to access your AdSense account, or if you have forgotten your password, please visit From this page, you'll be able to submit your email address to us. We'll then automatically send you an email with a link that will allow you to reset your password.

How do I log in to my account?

Your AdSense account gives you access to all of the features of the AdSense program. From your account, you can generate your ad code, set up reporting features such as channels, and view reports on earnings and impressions.

To sign in:

Go to
In the Existing Publisher Login box, at the upper right of the browser window, enter the email address and password you supplied during signup.
Click Login to enter your account.
If this is your first time entering your account, you'll be asked to read and sign the Google AdSense Terms and Conditions. There's important information about the program, so take the time to read through these terms before proceeding.

Once you've read through the document, select the agreement checkbox and click I agree to continue to your account.

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